How artists get signed to a label

 

How artists get signed to a label:

 The industry is no longer run by scouts who go out and try to find talent from live performances. Due to the over-saturation of the industry and the advancements of technology, independent artists today look for something more concrete than a "sound" or talent. It's all based in numbers and statistics, how likely this band or artist is likely to become. This means it is in the hands of the artists themselves to create their own existing audience, this is often done though social media platforms and doing live "gigs" building a fanbase though popular videos. There's also a means for independent artists to try and appear as much as possible on Spotify's playlists, that vary depending on your music. If you're an alt-pop singer, its most beneficial to try and get on that playlist. this means artists have to create their own brand and sound before even having potential to be advised. 

Character sheet

Here's a Character sheet I drew up drawing on inspiration from mxmtoon's song "Prom Dress" and PeachPRC's song "Josh":

 

Unknown Artists- Research

Mxmtoon is a singer songwriter with an Indie-pop sound who writes what she calls "Rhyming diary entries". She's a 19 year old singer-songwriter with a very indie-pop sound. she has 6,071084 monthly listeners. Similar to artists such as Dodie, or Conan Gray.

 Her top songs include:

• Falling for U
• Prom Dress
• feelings are fatal
• cliche

Martin Luke Brown is a singer-Songwriter with 

160, 960 monthly listeners on Spotify. His music ranges from slow, to upbeat, but has a similar sound to The Lumineers or Hozier, with a folk-pop sound. He has a very acoustic sound, that works well for his voice. the song I found with the most potential being "Grit your teeth"

His most popular songs include:

• Into Yellow
• Bring it back to me
• Opalite
• Grit your Teeth

PeachPRC this singer has skyrocketed into popularity though her social-media, posting regularly on Instagram, Tiktok and Youtube as an advocate for mental-health. She draws inspiration from artists such has Katy Perry, Avril Lavigne and Ke$ha. She has 172,417 monthly listeners on Spotify. 

Her most popular songs include:

• Josh
• Colorblind
• Blondes

Effie Zilch and the Houseband is a collaboration between Effie Zilch and Grammy-Award winning musician Steve Wyreman. Their sound draws inspirations from "60's San Fransisco sound", and have an acoustic/rock n' roll sound.

Their most popular songs include:

• Hold On
• Gospel of Gold
• I'm Coming Home
• Hope you Come Around
• Dr. Jhon gets me high

What is a Media Campaign?

What is a Media Campaign?

 A campaign is a series of press articles and mixed media to publicize a new album or single from a music artist to an audience. This includes a more traditional media of physical advertisements such as billboards, appearances in relevant magazines and interviews or talks on radio stations. This is also more widely publicized by the artist themselves, who self-promote on their social media to their followers, this is extremely effective for well-known artists because they can automatically advertise to their direct audience, the people that follow them. 

For Ariana Grande's album "Sweetener", her fourth studio album, she famously released the cover of the album in a series of instagram posts, which, when put together, created a picture on her instagram page. She also released the cover of her record in a similar fashion, with one long continuous post which showcased the front and the back of the record design. 

Another popular thing artists can do reach larger audiences, is create filters on snapchat or instagram, that fans can use to interact with the song, which is linked. For Olivia Rodrigo's debut single, "Driver's License", fans could interact with a filter that matched the color of the other press photoshoots and music video.

 

Using TikTok, it is not much easier for  unknown artists to become popular, sure to the algorithm of the app, videos can rack up millions of views extremely quickly. This is a newer way of popularizing yourself, and makes it much easier for self-made artists to skyrocket into popularity among younger audiences.  Lyn Lapid, or LYN, created a 15 second video singing a tune she had invented, "Producer Man" and it gained over eight million views on the app. She has since then released two more singles and has a verification on Tiktok, as well as a Youtube channel with over 585k subscribers.