Digi-pack Feedback

Our Digi-pack projects were interchanged between the members of my production group, and we each participated in a feedback session where we exchanged constructive criticism and things we were particularly engaged by.

Here was the main feedback I received:

- The album name on the back cover may be unnecessary- this is an optional convention that we may or may not include in the final draft.

- The outfits the girls were wearing looked too "pop"-like for our genre, and so in the actual photoshoot, we should be careful that the clothing we use adheres to the pop-rock genre.

- The legal information on the backside is slightly disproportionate

- The CD design was a "superb" and good use of color contrast

- The band name should be slightly larger, and the title of the album should be smaller. 

- While the motifs I used were similar to the other members of my group, the design may be too similar to the music video, and not encapsulate the whole album

Post-Production- Making of Day 2

Here is the second minute of the performance cut which I edited on the second day of editing: 

Post-Production- Making of Day 1

 This is what I edited on my first day of editing, it is the first minute of the performance cut:

Post productions- making of part 1- timeline

 AS editor, it was my job to update the previous timeline we had planned before, as I knew the shots we had taken and how they would somewhat fit into the plan we had previously made, it was important to have a clearer image in my head before beginning the editing process. In order to do this, I handwrote a timeline while listening to the song for specific instrumental, lyrical, and rhythmic cues which could help me decide when to cut and when to add certian non-sync or narrative aspects.

Here is the timeline I wrote up:

Timeline 1- social media tracking

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Digi pack- Genre research

 

Editing rules

In order to do some  

Editing rules:

1. Editing suite ettiquette

Our computer is being shared with other members of the school, however, during our class and free time we are scheduled, as editors, to have our computer free in order to edit for a solid hour. Other than that, we have to schedule coming in our free time after school or during activities.

 Don't show your music video to anyone besides your own group and teachers, this ensures not only that you block out any unnecessary feedback.  Only come into the edit suite to edit.

2. Group Shots together

Innitially, edit together a performace shot of the entire video before adding any aditional non-sync footage, in my case this will mean all the teddy-bear ripping, and destroying of the set.

Group shots together, meaning group closeups of the instrument and the instrumentalist, for example, into the same moment so the audience can follow the action.

3. Listen to Music

If there is a big guitar solo, showcase the guitar onscreen, listen to the music track in order to tell you where to cut and who to showcase.

Golden Rule of all music videos being, on the first line of the song, you must show the lyric being sung, this extablishes the lead artist or front of the band.

Digi Pack- Draft 1

 This is my concept idea for our digipack. Along with my other group members, this allows us to conceptualize different ideas and create lots of different "looks" which our Digi-pack creator, Georgie, can then use to create a final result.

Here is my idea:

Social Media post 1

 

Advanced Editing Workshop

 How to Edit a Music Video:

The first thing you must do is order your edits. Firstly you create the performance edit which is when you do the whole edit as a performance cut, without any of the non-sync or additional narrative elements. Secondly, you then do a narrative cut, which is when you would add in any additional non-sync shots or movement. Then finally, once that is completed, you can color correct all the footage collectively.

In order to start editing, you must first edit and name all your rushes in order and sync them to the song. In order to do this, there will be a clapper board, which will be used for picture syncing from the song to the footage. This will be an iPad on the shoot day which plays the synced sound. It will begin with a loud beep, followed by two snares, and then four beats within the beats per minute of the shot. 

Here are the golden rules:

•  Something is either in sync, or it isn't. If you think it might be, but you're questioning it, it's probably not. 
• Maintaining organization on the timeline is a must. Making sure footage is neat, organized, and synced saves loads of time. 
• Listen to the music! If an instrument is playing, cut to that instrument.
• For the first line of the song, you must see the lead in a close-up.
• Group shots together, this stops the video from looking random
• Follow the movement- this gives the video flow
• Don't rough-cut- aim for high quality the first time
• Break down the editing into fragments in order to accomplish everything in a timely manner.

My Role on Set- Creative Producer

 As a Creative Director have a few main things which I will be required to do:

First and foremost, I will be in charge of maintaining the tone and look of our video on set, this means I will be doing many things on the shooting day and the prep before the shooting day. Before, it will be my task to ensure the "dollhouse" set-up looks accurate and precise, mapped out the way our group had planned. It also means that during the shoot day, I will be working closely with Chris, the lighting technician, and Fran, the Set technician, in order to maintain the look and tone of our music video. I will also be working with the band, arranging the make-up, costumes, and particularly, the destruction of the costumes and changes which happen on-screen and off-screen. This means I will be backstage with the cast early the morning before and in the afternoon during the shoot day. I will also be looking for continuity errors, this will be particularly important during the destruction of the set, when we can no longer go back from what we've painted on or cut up, etc. It will be vital to be paying attention to the marks made when graffiting on the pink wall, so when we change from the dollhouse to the graffiti wall set, the graffiti wall doesn't have incontinuities, and errors from things we had previously filmed.

Costumes - Try on day

 Once most of the costumes had been delivered, and all the costumes had been ordered, we held a try on session to ensure everything we had provided would fit correctly and still created the look and tone we were aiming for. We were also having the band members use their own clothing, so, we wanted to make sure what ever they brought was appropriate and on brand.

First, we began simply with the prom dresses which we planned to use in the first dollhouse-like, "before being destroyed" set. We tried out different styles on each of the members in order to create a slightly different look while maintaining uniformity:

Then, We dressed them in their "messed up" destroyed set outfits, while we couldn't cut or rip any of the dresses right away, we plan to make some of them shorter, cut some of them up, or pin them in different places. We also received feedback that Cat's dress still looked too formal, and to instead put her in a leather jacket. We also didn't have Lottie's destroyed dress, so the dress you see her in is her back-up dress, just in case the dresses were unavailable, luckily however, the dresses have arrived since then.

Finally, we dressed the band in their own "edgy" graffiti wall costumes, which we were given lots of positive feedback on, and used similar colors and motifs in order to tie them all together.

Shotlist

 Based on our timeline, we created a shot list that depicted each and every shot we planned to take on the shooting day, this will be printed out and checked over on the shoot day, to ensure we have no gaps between narrative action, non-sync, and performance. Shot lists are key to ensuring efficiency and organization on the shooting day.

Step by Step

 This outline was created so our group had a guide to follow on the shoot day. This, along with the shot list, and the call sheet will be printed out for the shoot day so each person on the production crew can have a copy.