Dyer Star theory

 The term "star" in Dyer star theory refers to the blending between creating an artificial idea of a person that both relates to their audience while they maintain a brand that is carefully controlled to produce revenue and sell their music, by selling the star themselves, their are marketing their "image" and creating a fanbase and identifying a specific target audience. 

 The star is a created image - this means most things surrounding them will be fabricated to sell them and their ideology, for example, most of their social-media posts will be well planned.

ICONIC IMAGERY- unique selling points that aid in the creation of the image of the artist and their easily recognizable props or traits. For example,  Michael Jackson's iconic white glove, or Freddie Mercury's mustache.

Exapmle Artist- Little Mix

Little Mix, the band was founded in 2011 by Simon Cowell on his hit t-show the X-factor, where they were signed by his record label and came out with heir first song "Wings" after singing "Canon ball" on the show's season finale.

The Band's ideology stood for female empowerment and took a very pro- feminist stance, making sure to highlight their own confidence and gained a following of young girls who looked to them as role models. Due to this, many of their videos and photos are advertised towards stereotypicaly feminine magazines and products.