Song: Dollhouse - Grumpy Plumb
This song was a “definite band” piece, this was agreed upon unanimously by the class. I took note of the fact that there would be a performance aspect needed within the video itself, which would be easier to film in a group, as they would have a few musicians as band members. This song felt more feminine or female-oriented, and therefore could potentially be a girl band, but either way would need a strong female lead singer. The genre, indie pop, was evident through the general tone and vibe of the song itself. The type of voices and instruments would make this group very easy to cast, and make a video around, however, I am aware of the fact we would need to cast people who can play those instruments live.
Some early image ideas were an edgy, or aggressive, anti-establishment vibe, which intertwines both rebellion and performance. There could be a grungy feminine vibe which is similar to an Avril Lavigne type image, this sort of thing could thrive being low-budget, since the band, the performance, and the style would be the focus of the video. This would appeal to a younger female audience, so it couldn’t be too risqué, as it would need to appeal to the parents who would buy tickets, albums, merchandise, etc, which would be important in order to market a new upcoming band.

Song: Mamma Mia- Sam and Sounds
The general consensus of the class was that this song sounded like a solo artist, but could just as easily become a boy band with 1 lead singer, because of its upbeat, classic pop tone and rhythm. This would be very easy to cast, as the lead singer sounds young and could be played by any young male. If made into a band, it would be important to emphasize the lead artist, much like Florence and the Machine, the band would be second to the main lead singer himself. This definitely appeals to young people and has bright happy tones, which would make the song easy to film and conceptualize as this audience has a specific taste, and would also need to appeal to their parents, much like the previous song. As an obviously classic upbeat pop song, some common conventions we would use would be lots of bright colors, and fun costumes, we would really lean into the summery tone and have the ability to also lean into a slight aspect of the narrative, similar to other pop artists, which would appeal to the upcoming artist’s target audience.

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