Friday, November 19, 2021

Digi-pack Feedback

Our Digi-pack projects were interchanged between the members of my production group, and we each participated in a feedback session where we exchanged constructive criticism and things we were particularly engaged by.


Here was the main feedback I received:

- The album name on the back cover may be unnecessary- this is an optional convention that we may or may not include in the final draft.
- The outfits the girls were wearing looked too "pop"-like for our genre, and so in the actual photoshoot, we should be careful that the clothing we use adheres to the pop-rock genre.
- The legal information on the backside is slightly disproportionate
- The CD design was a "superb" and good use of color contrast
- The band name should be slightly larger, and the title of the album should be smaller. 
- While the motifs I used were similar to the other members of my group, the design may be too similar to the music video, and not encapsulate the whole album




Thursday, November 18, 2021

Post-Production- Making of Day 2

Here is the second minute of the performance cut which I edited on the second day of editing: 


Post-Production- Making of Day 1

 This is what I edited on my first day of editing, it is the first minute of the performance cut:


Monday, November 15, 2021

Post productions- making of part 1- timeline

 AS editor, it was my job to update the previous timeline we had planned before, as I knew the shots we had taken and how they would somewhat fit into the plan we had previously made, it was important to have a clearer image in my head before beginning the editing process. In order to do this, I handwrote a timeline while listening to the song for specific instrumental, lyrical, and rhythmic cues which could help me decide when to cut and when to add certian non-sync or narrative aspects.

Here is the timeline I wrote up:



Timeline 1- social media tracking

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Digi pack- Genre research

 

Editing rules

In order to do some  

Editing rules:

1. Editing suite ettiquette

Our computer is being shared with other members of the school, however, during our class and free time we are scheduled, as editors, to have our computer free in order to edit for a solid hour. Other than that, we have to schedule coming in our free time after school or during activities.

 Don't show your music video to anyone besides your own group and teachers, this ensures not only that you block out any unnecessary feedback.  Only come into the edit suite to edit.

2. Group Shots together

Innitially, edit together a performace shot of the entire video before adding any aditional non-sync footage, in my case this will mean all the teddy-bear ripping, and destroying of the set.

Group shots together, meaning group closeups of the instrument and the instrumentalist, for example, into the same moment so the audience can follow the action.

3. Listen to Music

If there is a big guitar solo, showcase the guitar onscreen, listen to the music track in order to tell you where to cut and who to showcase.

Golden Rule of all music videos being, on the first line of the song, you must show the lyric being sung, this extablishes the lead artist or front of the band.



CCR Critical Relfection Question

Our product, a music campaign for a band, consisted of an all-female pop-rock group called “the Michelles”. This band was represented singul...